Agency: Bigballs Films
Oakley have launched a new digital campaign, You Vs, set to unveil on Facebook.
The videos were created by Bigballs Films and feature athletes, such as cyclist Mark Cavendish, Golfer Ian Poutler and rally driver Sebastian Loeb.
Users' can view the films once they 'like' the brand. From interacting with the videos they, they are the entered into a competition to take on the athletes for real.