Client: Chivas Regal 25 Year Old whisky
Agency: Euro RSCG London
Euro RSCG London has launched an online film for Chivas Regal 25 Year Old 'luxury' whisky, over 100 years after it was first born.
By creating 3D style imagery, the 3 minute film details the historic storyline of Chivas Regal 25 Year Old, from its debut in New York in 1909 through the 20th century until its rebirth in 2007.
Narrator, Joseph Fiennes, takes the viewer through the story of how Chivas Regal 25 Year Old was born, prospered and then disappeared due to Prohibition and the Great Depression. The film moves through historical black and white imagery to the colour of the present day where the legacy of Chivas Regal 25 Year Old was re created for it’s relaunch in 2007.
Executive Creative Director, Mick Mahoney says; “It took 8 painstaking months to produce, and really does do justice to quality and craftsmanship of the whisky itself.”
Film Club Productions created the film and manipulated archive Getty images in After Effects to create the 3D style imagery which pulls people into the story of Chivas Regal 25 Year Old. The Chivas Regal 25 Year Old bottle was created using Maya and is therefore CG 3D (computer generated).