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ADVERTISING CAMPAIGNS

Bookatable's first TV ad

Client: Bookatable.com

Agency: icreate4

European online restaurant booking service, Bookatable.com, has unveiled its first TV advert, premiering June 6.

The ad has a six-figure budget and was written and produced by icreate4.

Managing director of consumer marketing at Bookatable says: "The ad created has a simple message - we know it
can be frustrating to find and book your perfect restaurant, but Bookatable helps you locate, assess and book a table instantly, in real time and with instant confirmation."

Set to music composed by Tom Dyson, best known for creating the music for children's TV hit Charlie and Lola, the ad depicts some of the typical frustrations associated with trying to eat out - from turning up to find no table available, to being kept on hold endlessly while trying to book over the phone. Using Bookatable, the lead character is able to book his perfect restaurant online quickly and easily. The campaign will also be supported by online, CRM and social media activity.

The ad will run on More4 and the Good Food channel from June 6 during an initial 5-week burst, with plans for a second burst later this year. Media planning and buying was handled by Village Green.

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