Agency: BBH New York
Google has unveiled its first ever TV ad in the UK. "Dear Hollie" features actual footage of a little girl, taken by her family over her life so far.
The ad sees the father set up an address on which to email his new-born daughter, and follows him as he sends her messages via the internet over the course of her life.
The ad, created by BBH New York, first aired during the May 29 UEFA Champions League Final.
Google has been advertising in the US for several years. "Dear Hollie" is based on a similar ad entitled "Dear Sophie", which has aired in the US.