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Kronenbourg 1664 "Baggy Trousers" featuring Madness

Client: Kronenbourg 1664

Agency: BBH

Kronenbourg 1664 is launching an ad campaign featuring British pop band Madness.

The ad, which breaks on June 4 with a special extended two-minute version during ITV's live broadcast coverage of England’s Euro 2012 Football Championships qualifier against Switzerland, sees the band perform a slowed down version of their hit, Baggy Trousers.

The TV campaign is being supported by a short documentary film, a print campaign and on YouTube, Twitter and Facebook.

The ad is a follow up to a previous ad by Kronenbourg 1664, which featured Motorhead.



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