Client: Kronenbourg 1664
Kronenbourg 1664 is launching an ad campaign featuring British pop band Madness.
The ad, which breaks on June 4 with a special extended two-minute version during ITV's live broadcast coverage of England’s Euro 2012 Football Championships qualifier against Switzerland, sees the band perform a slowed down version of their hit, Baggy Trousers.
The TV campaign is being supported by a short documentary film, a print campaign and on YouTube, Twitter and Facebook.
The ad is a follow up to a previous ad by Kronenbourg 1664, which featured Motorhead.