Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

East Coast ad starring Vic Reeves

Client: East Coast

Agency: AMV BBDO

The train operator East Coast unveiled its biggest-ever campaign on 22 May to coincide with the introduction of the most significant changes to the rail timetable and on-board service in 20 years.

The multi-media campaign, created by AMV BBDO and planned by MPG, broke across national TV, high-impact outdoor, regional station takeovers, and is supported by digital outdoor, digital display and internal comms.

Using the new strapline ‘Welcome to East Coast’ across all integrated comms, the campaign features a range of passenger upgrades recently made to the service including a complimentary meal served at seat in First Class, wi-fi and faster journeys on many routes.

Showing off the personality of the service and its staff, the TV executions document trips along the route taken by celebrity faces Vic Reeves and Rory Bremner, both fellow ‘East Coasters’ from Darlington and Edinburgh respectively.

In the first of the 60” edits we see Rory giving us a personal guide to his route home, all done in his own unique style, whilst in the second we see Vic showcase a hidden talent in the comfort of First Class. All staff featured in the adverts were company employees, as it was felt that only the actual staff could deliver that genuine East Coast welcome.

Both commercials were shot by Henry Alex-Rubin, hot off the back of his award-winning T-Mobile work, and produced by Smuggler who also picked up Most Successful Production Company at the recent BTAA awards.

East Coast commercial director Peter Williams said, “With this campaign we’re introducing the true East Coast brand to the UK; highlighting our friendly approach to service, the genuine values of a warm welcoming service, and the lovely food available onboard. Our idea is to demonstrate to people that an East Coast journey is a very different experience - more comfortable, more friendly, more effective, and still great value.

“Rory and Vic were chosen because they are not only frequent users of our service but can communicate the key messages in their own inimitable, memorable and welcoming ways”.

free viagra samples coupon softballspa.com viagra discount coupons online
drug prescription card free printable viagra coupons viagra coupons online
coupons viagra viagra discount coupon coupons for prescription medications
pet prescription discount card site coupon for prescriptions
low cost abortion clinics site houston abortion clinic
prescription coupon card open prescription savings card
bystolic generic bystolic savings card program generic for bystolic
discount grocery coupons abortion clinics in dallas abortion clinics in richmond va
prescription card discount open cialis coupons from manufacturer
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
late abortion click aborted babies
coupons prescriptions read prescription savings card
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
cialis 2 cialis 2 cialis 2
aida kreuzfahrt twodrunkmoms.com aida angebote
concorde concordia versicherung concordia rechtsschutz
manufacturer coupons for prescription drugs cialis coupon codes coupons cialis
depakin bustine read depakin 300
coupons prescriptions adlerhohenems.com cialis discounts coupons
the abortion pill airascatering.com first trimester abortion pill
duphaston duphaston duphaston forum
metoprolol pro medicin metoprolol pro medicin metoprololtartrat
buy abortion pill facts on abortion pill reasons for abortion pill
low dose natrexone open revia uses


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria