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B&Q "DIY Horror" Psycho spoof

Client: B&Q

Agency: Dare

B&Q has launched an online campaign spoofing cult horror movies - the idea being to demonstrate that B&Q takes the fear out of DIY.

A series of online films, designed to promote the retailer's in-store demos mimic scenes from classic horror movies; The Shining, Psycho and Poltergeist have been remade into spoofs by the retailer.

The three clips feature a comic take on the famous Psycho shower scene (above), a recreation of the axe scene from The Shining and a clip from supernatural horror The Poltergeist.

They launched on You Tube week commencing May 23 and support an additional online marketing campaign, created also by Dare.

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