Agency: JWT London
Andrex has launched a second TV ad in line with their evolved brand idea of "It’s the little things in life that make a difference". The ad is part of a wider campaign to support the launch of Andrex’s new product ‘Limited Collections’ and aired for the first time last night on May 19.
Created by JWT London, the ad shows the Andrex puppy and his friends dancing at a party in a bright and colourful room. The action moves through to see our puppy again at another more stylish and genteel party. The TV ad ends by showing two different styles of patterned loo roll and a voiceover saying, "Whether you’re bright and bold or subtle and stylish, we’ve got a little thing to make your home your own. Andrex. It’s the little things".