Agency: JWT London
Kenco is rolling out a new TV campaign to support the launch of its first Wholebean instant, Kenco Millicano, which is a combination of instant and finely milled roast and ground coffee.
The first ad, called "Harvest", was created by JWT London and showed the adoration this new product provokes in people. It aired for the first time on May 7 and will run until June 4.
A separate execution has also just released called "Passion", which will run until October. See the new ad above.