Agency: JWT London
Client: Trident Gum
Never let a slapdown from the ASA hold you back.
The first wave of Trident's 'Mastification for the Nation' marketing campaign met with 519 compliants of alleged racism. As a result the campaign was banned... after it had finished. Doh!
The launch advert for the second wave from JWT London sees the protests continuing.
End of the road for Trident gum