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Trident Gum 'Mastification for the nation' ad

Agency: JWT London

Client: Trident Gum

Never let a slapdown from the ASA hold you back.

The first wave of Trident's 'Mastification for the Nation' marketing campaign met with 519 compliants of alleged racism. As a result the campaign was banned... after it had finished. Doh!

The launch advert for the second wave from JWT London sees the protests continuing.

Related article:

End of the road for Trident gum

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