Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Sainsbury's "Clothes You Can’t Wait To Wear"

Client: Sainsbury's

Agency: AMV BBDO

AMV BBDO has created an integrated campaign to launch Sainsbury’s TU new summer collection, which broke on Wednesday

Sainsbury’s launched its TU clothing brand six and a half years ago, but this is the first move into true above the line fashion advertising, previous work having focused solely on price or promotions. The challenge was to reinforce the brand’s fashion and quality credentials, introduce new customers to the TU brand and make Sainsbury’s a destination for killer seasonal pieces, not just essentials.

Women love updating their wardrobes and getting hold of the latest looks, especially when the British winter is over and the first chinks of sunlight appear.  AMV BBDO’s  campaign shows these little moments; where women have found spots to relax in precious glimmers of sunshine in an otherwise dark and shadowy city.  The strap line used in the campaign, across TV, press and digital, is ‘clothes you can’t wait to wear’.

The TV ad shows a series of these key fashion pieces, each displayed in a different location around the city; be it hidden on a rooftop, with the model changing location to follow the path of the sun as it moves; basking in a solitary beam of light that has escaped round the side of a building; or a warm shaft of light that floods the table in the café window.

The campaign will run with a heavy TV weight, launching as a 40” spot, followed by a 30” cutdown and features the track ‘At last’ by Etta James.

The print executions are focused primarily on premium fashion titles such as Marie Claire, Cosmopolitan and Elle, and will run as dramatic full page spreads, followed by a consecutive full page.

AJR
viagra discounts coupons viagra.com coupons coupon for free viagra
order abortion pill online abortion pill misoprostol abortion
national abortion federation areta.se how much for an abortion
how much do abortion pills cost fyter.cn abortion hotline
discount drug coupon cialis coupon card coupons prescriptions
discount coupon types of abortion procedures surgical abortion
discount prescriptions coupons click prescription card discount
free prescription drug cards redsoctober.com free prescription discount cards
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
buscopan contre indication click buscopan grossesse
renova open renovation vejle
prescriptions coupons cialis savings and coupons online cialis coupons
duspatal pds damske.com duspatal vrij verkrijgbaar
thyrax bijsluiter thyrax euthyrox thyrax fk
vermox tablete doziranje vermox suspenzija vermox sirup cijena
vermox mipnet.dk vermox
what is abortion pill cost of medical abortion how do abortion pill work
flagyl jarabe flagyl flagyl vademecum
printable coupons for cialis cialis discount coupons cialis coupons 2015
abortion pill online side effects of abortion pill low cost abortion pill
abortion ethics abortion cons abortion clinic locations
side effects of vivitrol shot tymejczyk.com vivitrol side effects
naltrexone rapid detox zygonie.com does vivitrol stop withdrawals


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria