Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

M&S Kidswear - Do Your Thing

M&S unveils the details of a new multimedia kidswear marketing campaign with the strapline ‘Do Your Thing’. It showcases the diversity of kids’ hobbies and passions and celebrates their individuality.

The campaign includes:

• M&S’ first ever standalone kidswear TV ad;

• Press and in-store ads featuring imagery shot by iconic photographer Rankin;

• An online partnership with ITV, including a home page take-over and presence on the official Britain’s Got Talent website;

• An online competition, also in partnership with ITV, to find four faces to front the next M&S kidswear campaign.

The TV ad breaks on ITV1 on Saturday 23rd April and will also be showcased across ITV.com. It sees kids including a keen photographer, hula hooper and a beat boxer, modelling the new M&S summer collection. The ads also encourage parents and guardians to upload a one minute video which demonstrates their child’s passion or talent on the M&S ‘Do Your Thing’ bespoke microsite – www.itv.com/marksandspencer.

The four best entrants, picked by Rankin and based on passion, talent and creativity, will be asked to front M&S’ autumn / winter kidswear campaign.

Karl Doyle, M&S Director of Kidswear says: “We’re really excited to be working with ITV and Rankin on this nationwide search in what is a totally original and unique campaign. We want to encourage kids to ‘do their thing’ and get involved in the next campaign.

“This is part of a wider strategy to grow our kidswear business and take on those that are ahead of us in terms of market share. We are very strong in schoolwear, nightwear and essentials and can see very exciting growth opportunities in the more fashion-led categories. This campaign lifts the lid on the on-trend, high fashion kidswear ranges available at M&S and puts us at front of mind with parents.”

Fru Hazlitt, Managing Director, ITV Commercial and Online says: “We are incredibly excited to be working with M&S on what is a truly integrated partnership. As part of our transformation strategy we have pledged to work with our clients in new and innovative ways across all of ITV’s platforms and this campaign is a fantastic example how we can do just that.”

The wider deal, brokered by Walker Media, also includes an exclusive brand partnership on the official Britain’s Got Talent YouTube channel where the campaign will appear around clips of the 2011 series.

Katharine Baker, Group Account Director at Walker Media says: “By utilising all of ITV’s platforms, Walker Media, ITV and M&S aim to capture and build on the excitement of one of ITV’s flagship prime time programmes to deliver a unique and truly integrated partnership.”

The competition opens at 9am on Saturday 23rd April, and closes at 5pm on 23rd May. Entrants must be aged between six and 12 and the top entrant videos will be showcased on the microsite from 27th May. The competition winners will be announced at the same time as the Britain’s Got Talent Final, on Saturday 4th June 2011.

AJR
married men affairs storyofcheating.com infidelity in marriage
how much is the abortion pill blogs.visendo.de where can i get an abortion pill
coupon for cialis coupons for cialis printable transfer prescription coupon
national abortion federation click how much for an abortion
discount prescriptions coupons blog.idilbaby.com printable coupons for cialis
discount drug coupons fem-choice.com transfer prescription coupon
side effects of abortion pill web-dev.dk abortion clinics in indianapolis
tudorza patient assistance generic name for bystolic
bystolic generic bystolic savings card program generic for bystolic
bystolic coupons for free site when will bystolic go generic
doxycycline intrapleural injection doxycycline intrapleural injection doxycycline intrapleural injection
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
coupon cialis prescription drug discount cards free prescription drug cards
nexium 20 open nexium 20
pletal 50 open pletal y anestesia
viagra recenze viagra recenze viagra prodej
cheap abortion pill clinics abortion pill articles anti abortion pill
nootropil 800 g nootropil review nootropil
home abortion pill methods aegdr.org abortion pill side effects
lamisil para que sirve avonotakaronetwork.co.nz lamisil
abortion pill online first trimester abortion pill low cost abortion pill


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria