Agency: Bartle Bogle Hegarty
Robinsons is supporting the launch of its new Double Concentrate squash with a new TV spot made by Bafta winning director Shane Meadows.
The new squash, which will two, three and four litres bottles, is designed to offer value to cash-strapped families with out compromising on taste. According to Robinsons, the new squash will cost families less than 5p per serving with only half as much squash needed for each serving.
The ad, which launched on April 10, was created by Bartle Bogle Hegarty (BBH) and will be the only commercial to be made by Meadows, director of This Is England and Dead Man’s Shoes, this year.