Choose speciality channel:   Choose sector channel:     Search the site


Dreams' "We Won't Sleep..." advert

RKCR/Y&R unveils its first work for bed and bedroom furniture retailer Dreams.

The campaign aims to help Dreams’ achieve its mission to help the nation great a night’s sleep. It marks a significant shift in advertising strategy for the retailer away from its previous price-led campaigns.

Shot in a warm, inviting light, the ad features a cross section of the nation turning their lights off, getting cosy and bedding down for a great night’s sleep in their Dreams bed. It concludes by showing a Dreams employee turning off his own bedside lamp, while the end line reads: “We won’t sleep till everyone’s in their Dream bed”.

The campaign is accompanied by a cover version of the song “Hushabye Mountain” by the jazz singer Stacey Kent.
A series of accompanying promotional ads, shot in a similarly style, will support the campaign.

Dreams, which has more than 260 stores across the UK, appointed RKCR / Y&R to the account following a pitch in February 2011.

free discount prescription cards click online viagra coupons
can i take augmentin if i\u0027m allergic to sulfa site can i take augmentin if i\u0027m allergic to sulfa
how much is the abortion pill in clinic abortion abortion services
prescription drug coupons discount card for prescription drugs
new prescription coupons lilly coupons for cialis coupons prescriptions
bystolic manufacturer coupon site bystolic coupon 2014
cialis price store generic cialis source
zithromax dogs link zithromax antibiotikum
neurontin alkohol neurontin cena
cialis manufacturer coupon 2016 free cialis coupon 2016 cialis coupon card
priligy 30 mg priligy
abortion at 15 weeks abortion rules
what is vivitrol used for injection to stop drinking alcohol naltrexone implant locations
ldn therapy naltrexone overdose difference between naloxone and naltrexone




3073 showcases match your criteria