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ADVERTISING CAMPAIGNS

Silverjet viral

Agency: M&C Saatchi

Client: Silverjet

Exclusively business class airline, Silverjet, which operates between London and New York, has launched this new viral in a bid to appeal to.... well, were not too sure.

It's part of an integrated campaign which also includes press, outdoor, taxi media and direct with PR support.

One of the airline's USPs is its women only toilets.

Lawrence Hunt, chief exec of Silverjet, says: "Our women-only loos will be even more female-friendly in our second plane from Luton to New York in July.

"Women will get a bathroom more like a boudoir, with aromatherapy products and an extra mirror to check hair at the back."

With this ad, it looks like any ladies with lesbian trendencies should be rushing to book a flight, or alternatively any men who get off on such things.

With this ad, it looks like any ladies with lesbian trendencies should be rushing to book a flight, or alternatively any men who get off on such things.

Random but funny.

AJR
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