Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Diet Coke's "Live it Light" ad

Client: Coca-Cola

Agency: Mother

Diet Coke has collaborated with fashion giant Karl Lagerfeld on the latest execution under its Love it Light campaign.

The new ad sees the campaign’s puppet stars – Elenor, Bernadette and Irene – on a mission to find the right bag to carry their must-have accessory, their Diet Coke. As the girls struggle to lift huge, oversized totes their eyes are caught by an enormous silver ‘maxi’ bag but it is far too big for their can which just rolls around inside. When requests for a smaller bag are greeted with disdain, the girls decide it’s time to take matters into their own hands.

So the girls set to work. Using a diamante-studded chainsaw and quilted blowtorch, the friends work together to "upstyle" the oversized tote, creating the perfect little quilted can bag. Meanwhile, the shop assistant looks on in horror; he’s still dumbfounded that they wanted a smaller bag. As the girls point out when they strut out of the store, he really needs to lighten up.

To support the Love it Light campaign, Karl Lagerfeld will create three limited edition bottles, using the three girls as his inspiration. The collection will be available through selected retailers across Europe and seeded at a host of influential media and consumer events.

Lagerfeld, already a reputable photographer within the fashion industry, has also shot the Diet Coke outdoor and print advertising campaign featuring supermodels Coco Rocha, Heidi Mount and Jeneil Williams. Just like the bottles and puppets, each of these three supermodels has a distinct, individual look whilst working in perfect harmony together.

Zoe Howorth, market activation director for Coca-Cola Great Britain,  said: “Fashion is an essential part of our consumers’ lives and is a great way for us to engage with the Diet Coke audience. The ‘Love it Light’ approach will bring a fun and engaging way to enjoy access to unique fashion content and experiences courtesy of Diet Coke”.

The ad launches in the UK this month and will roll-out across 11 European countries.

AJR
drug prescription card canada drug pharmacy coupon viagra coupons online
drug coupons transfer prescription coupon pet prescription discount card
coupons viagra go coupons for prescription medications
pet prescription discount card site coupon for prescriptions
discounts and coupons partial abortion when is it too late to have an abortion
prescription drug coupons pallanuoto.dinamicatorino.it prescription drugs coupon
forest laboratories patient assistance bystolic discount coupon forest patient assistance
naproxennatrium naproxen en ibuprofen naproxen nsaid
sildenafil teva appxdev.net sildenafil 1a farma 100 mg
manufacturer coupons for prescription drugs martialinfo.com coupons cialis
how much for an abortion abraham.thesharpsystem.com define abortion
buscopan plus preis buscopan plus preis buscopan dragees
duspatal pds damske.com duspatal vrij verkrijgbaar
cialis manufacturer coupon 2016 selba.ca cialis coupon card
cialis manufacturer coupon 2016 cialis discounts coupons prescription transfer coupon
abortion pill cost without insurance abortion pill cons late term abortion pill
buy abortion pill abortion pill pictures reasons for abortion pill
amoxicillin 500 mg amoxicilline amoxicilline
alcohol implant treatment read naltrexone how does it work


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria