Agency: AMV BBDO
US star Lionel Richie is returning to UK screens in the latest ad for Walkers Extra Crunchy crisps.
Lionel is back with another take on his Oscar-winning song Say You, Say Me – rewritten as Share You, Share Me – and, once again, he is trying to encourage Gary Linekar to share his crisps.
Last time, Gary managed to foil Lionel’s attempts and he ended up being pushed through a window. The smooth singer has learnt his lesson about Gary’s sneaky ways and, this time, he has got all the moves. Gary just can’t seem to get away and, despite parachuting out a plane, he ends up hanging from a tree as Lionel makes off with his snacks.
The media planning and buying is through OMD.