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Racing Post 'Lederhosen' ad

Brand: Racing Post

Creative Agency: Sell! Sell!

The first of three TV commercials for the Racing Post, 'Lederhosen' has broken for the Grand National and will run throughout the  year.

The campaign features the Racing Post App and launches the new 'Your  Bets Mate' positioning, aimed at introducing Racing Post to a younger  audience of 25-35 year olds. The 30 second commercial dramatises how  easy the Racing Post App makes it to find a good horse and make a bet.

Directed by Tom King from Gas & Electric, the cleverly constructed ads  use classic scenes from the Getty Library, inter-cut with scenes shot  to  closely (but not too closely) mimic the library footage.




 

AJR
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