Client: Foot Locker
Sportswear chain Foot Locker has launched a new European advertising campaign to support the launch of its new exclusive range of Converse footwear - the retro styled Padded Collar Loopback.
The campaign, created by SapientNitro, hopes to inspire consumers by taking them on a journey of discovery to a hidden, under-city world of the cataphiles. Driven by curiosity and creativity, the cataphiles create their own world in the disused tunnels and catacombs that exist beneath the streets of several European cities.
This fully integrated campaign is being supported by a TV spot, outdoor, online and in-store activity.