Dare has launched its latest TV ad for Tetley featuring the Tea Folk, to drive awareness of the benefits of Tetley Redbush and encourage consumers to give it a try.
The £2.5m campaign sees Gaffer and the gang in South Africa being shown around the area where Redbush is grown by a ‘Redbush Ranger’ who explains why Redbush is so special.
The 30s spot is the third ad in the Tea Folk come-back series, which launched last September and saw the characters return as hand-drawn 2D characters, looking just the same as before.
The first of the new ads, which saw the Tea Folk emerge from an old Tetley factory cupboard, aired during ITV1’s Coronation Street, stirring memories for millions and appeasing the thousands of Tea Folk fans who had missed them in their absence. A second ad followed the Tea Folk around the factory as they caught up on what they had missed in the last 10 years.
Their return follows years of enquiries from the tea-loving public demanding the lovable Yorkshire stars return. To help keep fans up to date with all the latest Tea Folk news the gang have gone digital with their very own website, twitter and Facebook accounts. Fans will be able to have a chat with Gaffer, watch exclusive videos, enter competitions and get a little insight into what's going on when the Tea Folk are not on TV.
The new Tea Folk were drawn by Richard Ollive, who worked on the Tea Folk ads in the 80s and 90s having taken over from their very first animator, Tony Cattaneo. Requiring 10,500 individual drawings, Ollive worked alongside The Mill where 3D and 2D animation were woven seamlessly into the live action.
Allen Hunt, senior brand manager at Tetley, sai,: 'As experts in tea it is important for the Tea Folk to be up to speed on the latest trends and discover the secrets of Tetley Redbush for themselves. We know that consumers relate to the Tea Folk, so by having them explore these smaller segments we are able to expand the drinking habits of the Great British public and make sure we have a tea that fits all their needs.’
The latest ad breaks on April 4, and will be supported by press, outdoor, and online advertising.