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Editor's Pick. Morrisons "Let's Celebrate" advert

Client: Morrisons

Agency: DLKW Lowe

 Morrisons is seeking to life the spirits of the nation with a new 60 second TV ad starring cricket legend Andrew “Freddie” Flintoff.

The “Let’s Celebrate” campaign, created by DLKW Lowe, also sees there return of the inquisitive school kids, who have appeared in previous ads. It launched on March 27.

Freddie and the kids attempt to cheer up the nation despite the tough times by focusing on the two successive four-day bank holidays, the improving weather and the forthcoming royal wedding – all of which provide fantastic opportunities to celebrate and have fun.

Galvanising the people they encounter along the way, Freddie and the kids lead a crowd of enthusiastic followers to Morrisons in search of great food prepared fresh in the store to help really enjoy the upcoming celebrations.

Richard Burgess, head of advertising and media at Morrisons, said: “For Morrisons, Freddie was the perfect candidate, he epitomises the feel good and upbeat nature of the campaign. The advert is about acknowledging that times are tough for British families at the moment, but that there are things to look forward to, so Freddie's character was the perfect cheerleader for the nation to deliver this message.”

The media planning and buying is via MEC.

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