Choose speciality channel:   Choose sector channel:     Search the site


Time To Change's "It's Time To Talk" advert

Client: Time To Change

Agency: Dare

Time to Change will return to TV advertising this spring, with an integrated campaign aimed at getting people talking about mental health.

The ‘”It’s time to talk. It’s Time to Change” campaign, created by Dare, seeks to eradicate silly assumptions about mental health, and to normalise talking about it, through a humourous and highly impactful campaign.

The activity includes a TV spot, which features an office worker imagining the possible reactions of his colleague (who has been away from work with a mental health problem) when he asks how he is feeling. The creative ends with his colleague’s real reaction – a simple: “I’m ok, thanks for asking” – in an attempt to debunk people’s fears, showing how ridiculous people's negative assumptions are.

The campaign is based on evidence that shows the best way to change attitudes and behaviour is through social contact, but research (and our own experience) shows that people feel uncomfortable around those with a mental health problem, even when it is someone they know.

It shows, quite simply, that if you bump into a friend who's been struggling with a mental illness, or someone has just come back to work, you could do something really simple and really easy:  ask how they're feeling. A few small words can make a big difference.

It launched in March 21 and will run for four weeks. The TV work will be supported by ambient media and a social media drive, including YouTube activity where viewers can select their own ending to the ‘office’ situation featured in the TV ad.

As the campaign is about getting people talking, the media strategy is based on proximity to conversations, using creative on office water coolers, cinema and student union post cards, beer mats in pubs, and Facebook to prompt people to talk and get in touch with friends and family - whether it's a text, a chat in the pub, or an online message.

Time to Change is England's most ambitious programme to end the discrimination faced by people who experience mental health problems. This social movement is the result of a partnership between Mind and Rethink, England's leading mental health charities, and it is funded with £16m from the Big Lottery fund and £4.5m from Comic Relief. Not only is it England’s biggest ever attempt to end stigma and improve well-being, it is also a world first.

Media planning is via Naked and the7stars.

coupons for cialis printable site drug coupon card
cialis prescription coupon site cialis coupons from lilly
abortion pics after an abortion abortion laws by state
low cost abortion clinics link houston abortion clinic
discounts and coupons link when is it too late to have an abortion
prescription coupon card new prescription coupons prescription savings card
prescription drug coupons prescription drugs coupon
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
new prescription coupons free coupon for cialis coupons prescriptions
discount coupon for cialis coupons for prescriptions
does an abortion hurt first trimester abortion why should abortion be illegal
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
viagra buy viagra viagra to buy online cheap online viagra
viagra kamagra link viagra
nexium 20 open nexium 20
the abortion pill teen abortion pill first trimester abortion pill
free cialis coupons cialis coupons from lilly
free cialis coupon coupon for prescriptions
abortion pill cost without insurance abortion pill late term abortion pill
duphaston duphaston tablete duphaston forum
buy abortion pill abortion pill pictures reasons for abortion pill
neltrexone what happens if you take naltrexone and opiates
naltrexone how it works naltrexone injection price vivitral shot
naltrexone high click naltrexone 4.5 mg side effects




3073 showcases match your criteria