Agency: Wieden + Kennedy
Nokia is encouraging people to “define their own success” in a new campaign to support the launch of the E7 smartphone.
Created by Wieden & Kennedy Amsterdam, the global campaign will launch with a series of different executions showing individual success stories. It will run across TV and cinema and will break in the UK on April 22.
The TV spots show spontaneous and authentic images in combination with surprising surroundings and global casting. Produced by Wieden + Kennedy together with award-winning director Brent Harris, the ads feature a vibrant track by the English indie band Lovvers.
The films will be complemented by a strategic two phase print campaign. The first set of print, photographed by Dan Tobin Smith, highlights the unique features of the product through punchy headlines linked to the E7 and different definitions of success.
The second phase of print has a more lifestyle-feel, focusing on small human success stories, shot by Paulo Martins, demonstrating how success can differ from individual to individual.