Agency: St Luke's
Mitchells & Butlers is launching a national TV campaign for its biggest restaurant brand, Harvester.
The ad, created by St. Luke’s, focuses on Harvester’s iconic dishes loved by fans such as its ribs, unlimited salad and ice cream sundaes. We see busy chefs preparing the food, friendly waitresses explaining the benefits of the help yourself salad cart and guests enjoying the spectacle of the ice cream sundaes. The action is set against a syncopated track created from sounds of Harvester restaurants, such as chopping knives and steaks sizzling on the grill.
The campaign carries the line ‘Bring out the best’ and is the second in the series to do so. St. Luke’s were appointed to the business in September 2009.
The campaign will run nationally from 14th March across TV, press and radio.
Simon Cope, director of marketing at Mitchells & Butlers, said, “This national TV and print campaign spearheads the brand’s ambitious growth drive as we open on retail and leisure parks, high streets and city centre locations across the UK.”
Neil Henderson, managing director, St. Luke’s Communications, said, “The commercial communicates the vibrancy of the unique Harvester experience, and aims to make well-loved menu items, like the combos and the salad cart, famous.”