Comparison website moneysupermarket.com has enlisted 70s television icon, David Soul of Starsky and Hutch fame, to star in its latest television advert alongside campaign front man Omid Djalili.
The start of the advert sees Soul at a car boot sale selling signed copies of his old records to raise money to insure the third star of the 70s TV show, the legendary red and white Gran Torino.
Just as Soul is set to make a sale, Djalili appears to tell him he can save money on his car insurance at www.moneysupermarket.com, a “sure fire hit” for getting a good deal. After donning an iconic 70s Starsky-style cardigan and taking a dramatic roll over the bonnet of the Gran Torino, Djalil asks: “So what do you say, partner”, before linking fists with Soul as the screen is frozen in a classic Starsky and Hutch ending.
David Osborne, marketing director at moneysupermarket.com said: “Starsky and Hutch is one of the most iconic TV programmes of the late 20th century and the Gran Torino is perhaps the most famous TV cars ever. Everyone remembers the thrill of watching Hutch in action, tearing around in the streets in the famous red car, so we’re thrilled to bring it back to UK TV screens as part of our latest campaign for motor insurance.”
Nigel Mansell and former Deputy Prime Minister John Prescott have both featured in previous advertising campaigns for the comparison site.
The 30-second TVC will debut on Tuesday 1 March, and will be followed with 10-second versions. The campaign was produced by creative agency, Dare.