Client: Comic Relief
Creative agency Beta is set to launch a series of TV ads for online bingo site Jackpotjoy.com, in support of Comic Relief’s Red Nose Day.
Barbara Windsor returns to the screen as the ‘Queen of Bingo’ to encourage people to play specially created Red Nose Day games on Jackpotjoy.com, this is the first year Jackpotjoy.com is an official supporting partner of Comic Relief, with all profits raised donated to Comic Relief.
Breaking on 8 March on ITV, the series of campaigns will feature Barbara Windsor at home surprising a host of celebrity callers; including her Carry On co-star Leslie Phillips and old Eastenders enemy Larry Lamb. New celebrities will be revealed in different ads leading up to Red Nose Day on 18 March. With cake, cream, strawberries and sponge, it’s sure to be messy!
Garry Lace, Founding Partner, (Beta) said: “Jackpotjoy being the official gaming partner for Comic Relief was too good an opportunity not to put something on TV. We thought it would be great to get Queen Babs in a real life situation doing something funny for money and hope it encourages others to do the same.”