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Editor's pick. Turkish Airline's Kobe Byrant advert

This TV ad for Turkish Airlines, which is airing in the US and Far East, proves that sometimes it's good to stick with what you know.

Famous basketball player Kobe Byrant, the airline's current brand ambassador, challenges the its famed Flying Chef to a switch in roles. Needless to say, neither cope particularly well in each others shoes; the flying chef is no hot shot on the basketball court and Byrant can't even chop an onion.

The ad is part of a wider outdoor, online and print campaign.

AJR
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