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M&S 'Spring Kidswear' ad

Agency: RKCR/Y&R

Client: Marks and Spencer

Following on from the success of the Autumn Kidswear campaign, M&S are looking to continue reappraisal of their kidswear range by celebrating the spring/summer product offers for every child on every occasion.

Set once again to the theme tune from “The Monkees”, a new cast of M&S children are seen making for a sunny picnic at the beach, and engaging in a variety of fun and games.

The commercial takes cues from the Spring Womenswear picnic spot, which ran in March.

Created by RKCR/Y&R and shot in South Africa, the ad breaks today and runs until June 1.

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