Client: Marks and Spencer
Following on from the success of the Autumn Kidswear campaign, M&S are looking to continue reappraisal of their kidswear range by celebrating the spring/summer product offers for every child on every occasion.
Set once again to the theme tune from “The Monkees”, a new cast of M&S children are seen making for a sunny picnic at the beach, and engaging in a variety of fun and games.
The commercial takes cues from the Spring Womenswear picnic spot, which ran in March.
Created by RKCR/Y&R and shot in South Africa, the ad breaks today and runs until June 1.