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ADVERTISING CAMPAIGNS

Sainsbury’s launches Comic Relief TV campaign

Client: Sainsbury's

Agency: AMV BBDO

Jamie Oliver is back in a new nationwide TV advert for Sainsbury’s which aired for the first time on March 2 during the commercial break for Emmerdale.

The 30 second ad shows Sainsbury’s customers and colleagues getting into the Comic Relief spirit by dressing in a variety of bizarre costumes and ‘Doing Something Funny for Money’.

Sainsbury’s has supported Comic Relief since 1999 and in that time has helped to raise over £48 million for good causes. Sainsbury’s colleagues always make a huge difference with their fundraising efforts and have raised £7 million alone.

The advert was created by AMV BBDO and directed by Sam Cadman on location in Sainsbury’s Sydenham store in South London. Sam is an acclaimed director who worked on the hit show ‘Trigger Happy TV’ and has also directed adverts for McDonalds and Ikea.

AJR
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