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ADVERTISING CAMPAIGNS

Lloyds 'Money Manager' ad

Client: Lloyds TSB

Agency: RKCR/Y&R

Lloyds TSB has launched a new campaign to promote its new free online money tracking service, Money Manager.

The TV campaign, which broke on February 28, features the much-loved Lloyds characters as well as a new addition – Lloyds’ first hamster. The  playful pet is seen enjoying his gold plated luxury cage - the message being that with the help of the Money Manager service his owners are able to successfully manage their money better online despite splashing out in the past - thus keeping even their pet happy.

The integrated campaign includes an online film and display, press and outdoor.

The online elements to the campaign, created in conjunction with RKCR/Y&R’s digital arm Saint, include an online film where the characters from the Lloyds TSB World educate people on how to use the new service. Online also included display assets ahead of the launch to raise awareness and a launch campaign taking you into a dedicated website.

Damon Collins, executive creative director, RKCR/Y&R said: “The campaign is a major product launch for Lloyds TSB and aims to drive awareness of Money Manager and how it can help people understand their money better, thereby empowering them to make better financial decisions”.



AJR
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