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Debenhams 'Backstage' TV ad

Client: Debenhams

Agency: JWT

Debenhams has launched a new Spring/Summer advertising campaign using some of the famous designers behind its ranges. The TV ad, called ‘Backstage’, has been created by JWT London and celebrates the experience, the glamour and the intrigue of the fashion world.
 
The ad broke on February 14  and features Jasper Conran, Ben de Lisi, Julien Macdonald and Aliza Reger working behind the scenes at a catwalk show. The ad then transports viewers into several real life situations, as each designer sends their model down the runway and out into an everyday scenario.
 
The ad waired for the first time on ITV1 during Coronation Street and will be supported by print and digital activity. The activity features the strap line ‘Feel Fabulous’.  
 
A second ad featuring designers Betty Jackson, Jeff Banks and John Rocha will air in the summer.

AJR
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