Client: Stella Artois
Agency: Mother London
Stella Artois launched the fourth installment of its advertising campaign for its premium 4% smooth lager.
The latest episode of the Triple Filtered, Smooth Escapades campaign takes place on a train and will transport the viewer back to the 1960s French Riviera taking them on an amusing journey – to again ensure they’re ‘Triple-filtered with a Smooth Outcome’.
Created by Mother London, the Triple Train ad begins with a disheveled young man spotting a beautiful brunette on the station platform as the departure whistle for her train blows. With a raised eyebrow, he spontaneously follows her onto the train climbing aboard carriage number three as the train steams away. Leaving a collection of baffled observers in his wake, we see him work his way stealthily from carriage to carriage whilst undergoing a transformation.
From casually dressed chancer to ticket collector to moustachioed waiter, he finally emerges in the first class carriage where he undergoes his final transformation to smooth and dapper gentleman. Following his triple filtered makeover, he finds the beautiful woman reclining by the bar, where he swiftly receives a smooth outcome, a perfectly poured Stella Artois 4%.
The latest chapter will also be supported by outdoor, video on demand (VOD), cinema and press advertising. VOD and OOH activity will launch in February in line with the TV advert, while the cinema and press adverts will follow in March.
James Watson, marketing director, Stella Artois Western Europe, said: “This latest installment of our triple filtered, smooth escapades campaign is the fourth in the series and probably our best yet. Consumers love it, we’ll be supporting it big, and we really believe it will help drive brand preference and the continued success of Stella Artois 4% across both the on and off trade.”