Client: Tropicana Pure Premium
Haygarth is launching an intensive experiential campaign for PepsiCo’s Tropicana Pure Premium brand as part of an integrated campaign targeting 35+ year old women and ABC1 families.
The campaign will run from May to September with the aim to raise awareness and drive trial of Tropicana Pure Premium whilst emphasizing Tropicana’s pure, 100 per cent squeezed quality.
Experiential activity will build on the above the line activity, using the ‘Fruit in the City’ and ‘Straight from the Fruit’ messages to highlight key USPs of the brand.
Activity will take place at London train stations and various summer events over 49 days with a total target reach of over 400,000 consumers.