Agency: Mother/Feel Films
Pimm’s character Harry is back, out and about on a tour of the UK.
In a change of direction for the campaign, comedy director Matt Lipsey has taken the scripts down a less structured route, giving the spots energy, a contemporary feel and some defining comedy moments along the way.
This series of new spots will see eccentric Harry, played by actor / comedian Alexander Armstrong, on a summer tour of the UK mingling for the first time with the great British public.
In forthcoming spots, Harry will travel to the capital and also pitch his tent at a summer music festival.