Client: Foxy Bingo
FoxyBingo.com has launched a new campaign featuring celebrities Christopher Biggins, Jim Bowen and Nikki Grahame of Big Brother fame.
The series of TV ads and online films, created by agency Biscuit, are designed to deepen affinity with the brand by giving its Foxy character a life outside of Bingo.
The first ad aired on February 7 during Coronation Street’s centre ad break.
The campaign broke with a 60 second spot seeing a candid look behind the scenes at Foxy’s life as a celebrity. As he is giving a documentary TV crew a tour of his home, we see TV legend Jim Bowen, of Bullseye fame, caught with his pants down and Chris Biggins dressed as a giant bingo ball. Nikki is Foxy’s less-than-pleased home help.
A series of online films will appear on the Foxy website over the next 6 months following on from the TV ads.
The films will be supported by a radio campaign also created by Biscuit.