Client: Premier Foods
Agency: McCann Erickson
Mr Kipling is continuing in his bid to be ‘Exceedingly Good’ with the move to baking with only free range eggs, as demonstrated with new work from McCann.
Building on the success of the introduction of a Mrs Kipling in 2010, McCann’s latest work for Mr Kipling stars the delightful Mrs Kipling and her chickens, who are busy laying the free range eggs that are now used to bake all of Mr Kipling’s cakes .
The ad, which launched on February 4, will be the second TV advert starring Mrs Kipling following her on screen debut in March 2010
Michelle Wilde, brand director – cake at Premier Foods, said: “This new execution in our Mr Kipling campaign is fun and entertaining and so really brings to life our ‘free range eggs’ message in an engaging way”.
The ad is supported by an integrated PR and social media campaign