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KFC's 'Fresh' advert

Client: KFC

Agency: BBH

Fast food chain KFC has launched a new £3.5m TV campaign to highlight its use of fresh chicken in every restaurant.

The ad, created by BBH, shows a man walking around a supermarket describing the changes in consumer demands – home grown, fresh not frozen and farm assured chicken, which, he says, is from the same supplier as at “our restaurants”.

He is then shown in his KFC uniform next to a chef hand breading chicken, which it claims is available in every restaurant. It ends with the iconic strapline: “Finger lickin’ good”.

The media planning and buying was handled by Walker Media.

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