Client: Reckitt Benckiser
Agency: Euro RSCG
A ew cross-brand promotional TV commercial created by Euro RSCG London promotes Reckitt Benckiser's cleaning range.
Entitled 'The Great British Cleaning Blitz', the spot encourages consumers to join the big clean up that happens in many homes across Britain at this time of year.
The commercial informs consumers that there are currently some great offers at major retailers on cleaning brands such as Dettol, Cillit Bang and Harpic.