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Editor's Pick. FACE's 'Bill Bailey' viral

Comedian Bill Bailey ‘teaches’ some bewildered school kids about food and farming in a viral campaign for charity Farming and Countryside Education (FACE). It is the first time the organisation has launched an advertising campaign.

Created by Grey London and produced by Hungry Man, the ad focuses on the statistic that a third of children in England do not know where bacon comes from. Bailey highlights this in an amusing way by taking a class of children in a farm visit and telling them a series of ridiculous stories about food origins and farming.

Nils Leonard, executive creative director at Grey London, said: “Laughter can often be a powerful way to get people thinking about a problem; Bill’s sharp wit really opens the door on this nationwide issue."

FACE currently works with companies including Waitrose, McDonald’s Muller and Bayer on initiatives that aim to develop relationships with child education, engage with children, establish an innovative CSR strategy and reinforce or establish countryside credentials.

Bill Graham OBE, executive director of FACE says: “Partnering with FACE can enable brands to build positive associations of charitable work within the community whilst actively engaging with school children.”

AJR
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