Nestlé-owned chocolate brand KitKat has kicked off a new marketing campaign to remind the people of Britain to make the most of their breaks.
The campaign, created by JWT London, builds on KitKat’s long running ‘Have Break, Have a KitKat’ campaign.
The TV ad, which launched on January 22, features a crane operator on a demolition site. As he sits back, enjoying his KitKat, he is inspired to have a little fun with this break and recruits fellow operators to create some fun with their demolition ball. It ends of the iconic strapline.
The media planning and buying is through Mindshare.
JWT has worked with Nestlé for nearly 80 years and handles a majority of Nestle’s confectionery brands, also including Aero and Smarties. It also created the famous ‘mint with a hole’ strapline for its Polo mintsbrand.