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ADVERTISING CAMPAIGNS

Editor's Pick. Travelsupermarket 'Jedward' advert

Agency: Dare

Client: Moneysupermarket.com

Moneysupermarket.com frontman Omid Djalili causes a feud between X-Factor rejects Jedward over the price of their holiday in the latest execution for the its travel service.

The twins, John and Edward Grimes, are seen sunbathing and sipping drinks by the pool when Djalili turns up asking about much they paid for their identical holidays. It turns out that one twin paid £200 less than the other by using Travelsupermarket.com, and he did not tell his brother.

“Your gain is the world’s loss,” shouts the out of pocket twin, whose hair collapses under the weight of his economic upset, as he storms off leaving his brother looking heartbroken.

The advert, created by Dare, launched last week alongside a second execution for parent company Moneysupermarket.com starring former deputy prime minister, John Prescott.

AJR
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