Former deputy prime minister John Prescott, famed for taking on an egg-throwing farmer, takes on Omid Djalili in the latest TV advert from moneysupermarket.com
In a tongue-in-cheek take on the former Deputy Prime Minister’s famous incident, Djalili interrupts the furious Prescott who is taking out his frustration over his car insurance renewal on a punchbag to the strains of ‘Eye of the Tiger’.
Djalili points out to the worked-up Prescott that it can be an expensive business insuring two old cars when you’re no longer running the country and suggests he heads online to moneysupermarket.com in order to save a fortune on his car insurance.
David Osborne, marketing director at moneysupermarket.com, said: “It’s a real coup for us to have someone as well known as John Prescott let down his guard and have some fun in this ad. We’ve had a fantastic customer response to our advertising since we first launched with Omid as our frontman last year”.
The 30-second spot debut on all UK TV channels on today (January 7). moneysupermarket.com’s creative agency, Dare, produced the campaign.