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Weight Watchers unveils new look

Client: Weight Watchers

Agency: VCCP

Weight Watchers from Heinz has emerged from the festive season with a new look and feel, to help consumers manage their weight on a daily basis. 

It's part of a continued investment program for Weight Watchers and in line with the new ProPoints system, a new pack design rolled out in January along with new additions to the range and a brand new TV advertising campaign.  

The new pack will bring to life the ‘every day weight management’ repositioning of the entire Weight Watchers ambient and frozen ranges.  It will reinforce Weight Watchers commitment to helping consumers manage their weight every day, in addition to supporting them with their short term weight loss goals. 

Keeping the familiar purple colour theme, the new look has a warm design that draws on the foodie credentials associated with Heinz.  

The redesign showcases the range, whilst clearly indicating the new system recently announced by Weight Watchers. 

The TV ads aired from January 1st.

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