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Comparethemarket 'Meerkovo' ad

Client: Comparethemarket

Agency: VCCP

Fans of Aleksandr Orlov will today get the chance to meet a whole community of new meerkats as the comparethemeerkat founder opens the gates to his home village Meerkovo with a new advertisement, which makes its TV debut on 1st January 2011.

Aleksandr has had a busy Christmas period, with his autobiography reaching No.1 in The Sunday Times Bestseller Chart. However, with the new advert he is turning his attention back to his business problems.

People of the UK are still confusing his site for comparethemarket.com and visiting comparethemeerkat.com by mistake when looking for cheap car insurance.

In his next advert Aleksandr has now turned documentary film maker. Ably supported by Sergei, IT expert-come-boom-operator, Aleksandr has produced a new “infomercial” about the plight of his village and the suffering of its citizens.

Aleskandr is lifting the lid on life in his village of Meerkovo to reveal the affect this is having on the meerkat community, which is dependent on meerkat comparison.

AJR
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