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ADVERTISING CAMPAIGNS

Johnnie Walker ‘Walk with Giants’ advert

Agency: BBH

Client: Johnnie Walker

This new campaign for Johnnie Walker tells the incredibly powerful story of inspirational paralympic athlete Marc Herremans. Despite being paralysed from the chest down since 2002, he is the embodiment of ‘Keep Walking’

This is the latest film in Johnnie Walker’s Walk with Giants campaign   real people, real stories, real inspiration. The last film featured Jenson Button, another Giant

BBH first came into contact with Marc last year when Johnnie Walker Belgium used him in a local campaign. Johnnie Walker’s Global Brand Team felt he had such a powerful story and wanted to make a global film out of it.

The most amazing part of the film is where it shows Marc walking again   this is to show that Marc in his head is still the same person he always was and his spirit has been unaffected by the accident.

This was achieved by using a body double and some advertising magic and the results look very real.

The music track is by Bob Dylan.

AJR
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