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Newsday ‘Transformer’ advert

Agency: The Brooklyn Brothers

Client: Newsday

A copy of Newsday resting on a flat surface suddenly transforms into a multi-tiered football stadium, then a pulsating drum set, a sports car, and finally a multi-winged house - all in 3D.

Countless elaborate folds and a narrator's voice accompany each of the spot's transitions, which collectively demonstrate the variety and volume of news available through the paper's new iPhone and iPad applications.

But who is behind this Olympic-level display of transformational prowess? QuietMan, working via The Brooklyn Brothers.

To handle the unique challenges of working in a 3D environment - in which even the smallest change can alter the flow of an entire project - QuietMan meticulously developed each section, then integrated them into the final extended piece.

AJR
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