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BancorpSouth ‘Young Professional’ advert

Agency: Nola

Client: BancorpSouth

BancorpSouth - dependable, strong, technologically savvy. That's the message in a unique four-spot campaign produced, edited and finished by Nola Pictures.

Each spot is set against a black screen and details why BancorpSouth is the perfect financial sidekick for them. Their hands appear over the screen, darting about, grabbing images, graphs, charts and videos, which constantly evolve into ever-more-complex multimedia displays that tell their personal financial story.

‘Young Professional’ stars a young, bracelet-armed woman who pulls an image of herself; a graphic of a comfy retro chair; blinking graphs; and a smartphone to represent the apps she checks her bank balance on.

Other spots feature BancorpSouth's suitability for businesses and growing families.

AJR
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