Online bookmaker Betfred.com has launched a substantial TV advertising campaign running on Sky Sports and ESPN..
Betfred's Head of Media, Mark Pearson, commissioned Manchester Design and Post production company Editz to create their latest TV campaign.
The brief was to create a campaign that would firstly raise awareness of the Betfred brand and secondly promote their 'bet in play'
"As this is our first major foray into TV it was important we got it right,” said Pearson.
“What better way of delivering our message than the man himself, Fred. After all he's still in everyday driving the Betfred business."
Fred has been running a bookmaking business for over 40 years and has built Betfred up from one shop in Salford in 1967 to 850 shops nationwide.
Betfred's unique offering is based on giving their customers value and paying the best bonuses.