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Editor’s Pick. Buttercup ‘Animal Magic’ advert

Agency: VCCP

Client: Buttercup Cough Syrup

Buttercup Cough Syrup has launched a new TV campaign for Buttercup Cough Syrup, which has gone on air nationally.

The primary message is that Buttercup is made from natural active ingredients, a key point of difference.

The ad, created by VCCP, shows a series of animals coughing followed by other animals suggesting Buttercup as the solution.  The ad concludes with the endline: Buttercup, Soothing by Nature.

“Buttercup is the third largest brand in the cough liquid category and is differentiated in that it is made from natural active ingredients, whilst providing soothing and effective relief,” said Omega Pharma Marketing Manager, Louise White.

“VCCP have developed a strong campaign which consumers responded really positively to in research and we are confident it will continue to drive the brands sales and share forwards.”

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