Agency: BB Creative
BB Creative has created a festive TV ad for US footwear brand DSW.
The 30 second ad, part of a five-spot campaign, is set in a snow-covered suburban CG landscape, in which one anthropomorphic boot hops up to the front door of another and serenades her with a spoof of Jingle Bells, criticising her for her tacky Christmas gift.
"Jingle bells, your gift smells; you really laid an egg," the singing boot intones to the shock of her supposed friend.
VFX crews from production company Quietman built roughcuts based upon daily footage, then executed a thorough compositing to arrive at the desired look and feel.