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DSW goes caroling

Agency: BB Creative

Client: DSW

BB Creative has created a festive TV ad for US footwear brand DSW.

The 30 second ad, part of a five-spot campaign, is set in a snow-covered suburban CG landscape, in which one anthropomorphic boot hops up to the front door of another and serenades her with a spoof of Jingle Bells, criticising her for her tacky Christmas gift.

"Jingle bells, your gift smells; you really laid an egg," the singing boot intones to the shock of her supposed friend.

VFX crews from production company Quietman built roughcuts based upon daily footage, then executed a thorough compositing to arrive at the desired look and feel.

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